Anthony Marinelli

A better way to advertise your business.

I'm Anthony Marinelli — a freelance media buyer and Google Ads manager helping small businesses turn clicks into real customers.

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Built by a former athlete who channels the same competitive drive into growing your business through Google Ads, better websites, and targeted outreach.

What clients typically call me to do:

I focus on three things — bringing in the right traffic, making sure your site converts, and tracking every lead.

01

Google Ads Management

High-intent search campaigns with tight keyword targeting, compelling ad copy, and weekly optimizations. I manage Exact, Phrase, and Negative keywords to maximize ROI and lower your cost per lead.

Search CampaignsKeyword IntentBid StrategyROAS
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02

Website Creation

I build clean, conversion-focused websites from scratch — designed to look great, load fast, and turn visitors into leads. From layout to launch, I handle the full build so you get a site that actually works for your business.

Web DesignResponsive BuildSEOConversion Focused
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03

Landing Pages & Tracking

Landing pages built for one goal: turning traffic into booked calls. Then I install GA4, GHL, pixels, and call/form tracking so every lead is attributed — followed by weekly reporting.

Landing PagesGA4 SetupConversion TrackingReports
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You'll know exactly what's working, what's not, and how to scale — with real data behind every decision.

Real projects, real results.

A mix of client work and coursework that shows how I think and execute.

brewersweet.com / email-list
Brewer Sweet Website
Completed

Brewer Sweet — Email List Page

Designed and built a dedicated email list landing page for Brewer Sweet focused on capturing leads and growing their subscriber base. Created conversion-focused copy, a clean opt-in form layout, and mobile-first design to maximize sign-ups.

  • Custom landing page built for email list opt-ins
  • Conversion-focused layout with clear CTA hierarchy
  • Mobile-responsive design for maximum accessibility
  • Integrated with email marketing platform for list capture
Web DesignLanding PagesEmail MarketingCRO
google ads / arts & sciences

University Campaign Strategy

KW
Research
Geo
Targeting
Ads
Strategy
ROI
Projections
Completed

College of Arts & Sciences — Campaign

Developed a full Google Ads campaign strategy for a College of Arts and Sciences program. Conducted keyword research targeting prospective students, built out ad group structures, wrote ad copy, and created a geo-targeting plan to reach the right audience.

  • In-depth keyword research for university program terms
  • Ad group structure & compelling ad copy creation
  • Geo-targeting strategy for prospective student markets
  • Campaign budget allocation & ROI projections
Google AdsKeyword PlannerGeo-TargetingCampaign Strategy
coursework / usd knauss

USD Marketing Coursework

Content
Calendar
Social
Strategy
Biz
Plan
KW
Research
In Progress

USD Coursework

Marketing coursework from USD's Knauss School of Business. Built a master content calendar for a simulation internship course, planning and scheduling social media posts across platforms with a full posting cadence, themes, and KPIs. Also includes keyword research, a full business plan, and the USD Fowler Business Challenge.

  • Master content calendar for simulation internship — full social media posting schedule, themes & KPIs
  • Social media marketing strategy across multiple platforms
  • Keyword research for university programs
  • Business plan & USD Fowler Business Challenge
Content CalendarsSocial Media StrategyKeyword ResearchBusiness Planning

The full picture.

From flipping watches to running ad campaigns — here's the journey so far.

Current Work

High-Line Marketing, LLC

Jul 2025 – Present
Founder
San Diego & Costa Mesa, CA
  • Google Ads campaign management using Exact, Phrase, and Negative keywords
  • Keyword intent analysis to increase lead quality
  • Landing page & funnel development for conversions
  • Conversion rate optimization & paid media strategy
DBA — Molly Mondays
  • In-house apparel brand — hats, tees, Muay Thai shorts & limited drops
  • Brand strategy, product sourcing & overseas manufacturer coordination
  • Short-form video & campaign content creation
DBA — BAAD Studios
  • Co-founded Muay Thai fight-night event company with live DJ, food/drink vendors & exclusive merch drops
  • Operations, fighter/gym relations & venue partnerships across Orange County
  • Targeting 4–6 events in Year 1 at 500–800 cap venues with $250k+ projected revenue

BIG3

2025 – Present
Junior Content Manager (Intern)
Remote
  • Creating and managing content across BIG3 social channels
  • Supporting game-day content production and distribution
  • Collaborating with marketing team on campaign assets and scheduling
  • Assisting with content strategy for player and league engagement
Education

University of San Diego

Aug 2023 – Present
Knauss School of Business, Entrepreneurship Minor
  • Brand Management, Social Media Marketing, Digital Marketing
  • Business Analytics, Operations Management, Finance
  • USD Fowler Business Challenge participant

Irvine Valley College

Aug 2022 – 2023
Transfer Program
Work Experience

AO Globe Life

Feb – Jun 2025
Insurance Agent
Remote, CA
  • 150+ cold calls per day; built personal sales pipeline
  • Product presentations to individuals and families
  • Insurance Producer License certified

Catch Surf

Aug 2023 – Sep 2024
Sales Representative
Laguna Beach, CA
  • Custom surfboard matching by style, skill & goals
  • In-store & e-commerce sales, POS management
  • Built repeat clientele through high-touch service

JB Diamonds

Apr – Oct 2023
Sales Representative
Newport Beach, CA
  • High-value jewelry & luxury watch sales
  • Sourced & flipped pre-owned pieces from market trends
  • Built dealer network for inventory & expanded channels
Certificates & Skills
Google Ads Certified Insurance Producer License Tech Sales (UMD) Google Ads GA4 GHL Apollo Keyword Research Landing Pages Cold Outreach CRO SEO Brand Strategy Content Creation
Anthony Marinelli

From the court to the campaign.

I played basketball all through high school and at Irvine Valley College. When I stopped playing, I channeled that same competitiveness into work — selling jewelry and flipping watches at 18, basketball training, and working at my favorite surf shop in Laguna Beach.

I took a break and went to Thailand with money I'd saved. Being around entrepreneurs pushed me toward marketing and consulting. Since then, I've been studying and practicing every day — determined to build a strong agency offering advertising services for brands and service-based businesses.

Based In
San Diego, CA
Education
USD — Knauss School
Focus
Google Ads & Lead Gen
Goal
Full-Service Agency

Interested? I want to hear from you.

Whether you need Google Ads management, a site audit, or just want to connect — let's talk.

?

FAQ

Have questions about working together? I'm happy to answer anything.

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Ready to Grow?

Let's get your business in front of the right customers starting today.

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